Paper Bag

How to design a popular paper bag?

The visual impression created by a good packaging can always arouse the good impression of customers. At the same time, it can continuously deepen the brand image of the product in people's purchase and use again and again. Therefore, for enterprises, paying attention to the packaging design of commodities is an investment in a good image of commodities.

A good brand visual image is shaped by distinctive trademarks, commodity names and advertising slogans in advertising design. Maintaining the visual unity of these elements on the packaging helps to establish the company's image and shape the unique personality of the brand. The graphics and product images selected for the packaging should pay special attention to adapting to the content and form of the brand appeal. Designers can design graphics according to product positioning to express the theme, and fully express the content and nature of the product in design. For example, the appearance of the product can be directly photographed as the main image on the package to achieve the sameness of the package and the product, creating a consistent impression inside and out.

The necessary concepts of packaging design can easily differentiate a product from a brand. Not only creates graphics and images, but also increases consumers' attention to the product. Not only is it important for the product itself, but also for the entire brand, because it also indirectly reflects the brand's packaging image. Let's talk about a few important packaging customization rules.

(1) Understand Customers’ Need

It is critical to understand the needs of customers. The customer is the one who makes the decision. Before designing, it is necessary to do a sufficient analysis of the target audience of the customer. Not only will this help your company’s perception of customers, but it will also make it easier for consumers to understand the message your packaging design conveys.

(2) Functionality

A good paper bag packaging, functionality is very important, see it as an opportunity to think of what others can't think of, let customers feel that you are thinking about them. The more creative the paper bag is, the more it will stand out from its peers. Remember what your product is, not every product needs a unique design. If you are designing a jewelry box, remember that both children and adults can hold it. If you can think of a box that meets all of these criteria, do it! Rectangles (rectangles) have been popular for a long time. You don't always have to think about the box structure.

(3) Design Style

One of the hottest trends in the past few years and now is minimalism. There's a reason for this. In today's increasingly complex world, simplicity is a joy. So, to entice customers to use the product, show them how simple it is with a simple packaging design. If you're going to take the easy route, keep everything simple, with fewer graphic elements, shrinking graphics, and unifying colors to make the product look more composed. There are few colors, no patterns, and very little text. Even though the design is simple, it still enables customers to clearly understand the information and information of the product. These are some design elements to consider.

(4) Brand Positioning

Whether it’s packaging for one product or multiple products, it’s critical to let customers know where the product comes from. Paper bag packaging is one of the ways to promote your company's brand. The major portal videos, web design elements and various platform ideas just emphasize their product packaging. What makes this brand unique? How to stand out from many similar products? After all, without these products, the company might not exist at all!

(5) Packaging Safety

The primary purpose of product packaging is to protect commodities, and packaging design must take into account safety, including the safety of the packaging itself and the safety of the packaged items. The packaging design should select reasonable packaging materials according to the characteristics of the commodity, and consider all aspects such as packaging, storage, transportation and use to ensure foolproof.

(6) Environmental Friendly

Environmental protection is realized from two levels. One is not to over-pack and waste resources, and the other is to pay attention to scientificity in the use of materials, and comprehensively consider some issues associated with the use of paper bags, such as whether there are side effects on human health, and whether the treatment of packaging materials can be recycled and reused to achieve "Green" packaging.

The design of the paper bag should be simple and elegant. In the printing process of the paper bag, the logo or name of the company is usually the main face, or the business philosophy of the company is added. Don't be too complicated when designing the appearance, it is mainly used to deepen the impression of consumers on the company. If it is too complicated, there will be a feeling of declaring the army to seize the master, so that customers cannot understand the meaning of the paper bag.

Paper Bag Material

In daly life, paper bags are ubiquitous, large and small, of all kinds. Take a look at the paper bag in your hand and wonder what material it is. just paper? In addition to paper, there are also plastic, nylon, etc., but there are several types of paper alone. How many kinds of paper bag material are common?

(1) Coated Paper Paper Bag

Selecting coated paper to make handbags is characterized by moderate fastness, very smooth paper surface, high whiteness, high smoothness, good gloss, and also makes the printed graphics and pictures have a three-dimensional sense. Because the coated paper has high whiteness and gloss, and has excellent printability, the planner can choose various pictures and color blocks boldly, and the advertising effect is excellent. After the coated paper is covered with glossy lamination or matte lamination, it not only has the functions of moisture-proof and durable, but also looks more beautiful. Coated paper is one of the most popular paper bag manufacturing materials. The commonly used thickness is 128g-300g. The printing effect of the coated paper is the same as that of the white cardboard and the color is full and bright. Compared with the white cardboard, the stiffness is not as good as that of the white cardboard.

(2) Brown Paper Bag

Kraft paper bags are also called natural kraft paper. It has high tensile force, high toughness, usually brownish yellow, high tear strength, rupture and dynamic strength, and is widely used in shopping bags, envelopes, etc. In addition to white kraft paper, the background color of general kraft paper is darker, so it is more suitable for printing dark text and lines, and some contrasting color blocks can also be designed. Kraft paper bags are generally not covered and are the lowest cost paper bags. Commonly used thickness is 120 grams -300 grams of natural kraft paper. Kraft paper is generally suitable for printing single-color or two-color and uncomplicated manuscripts. Compared with white card paper, white kraft paper and coated paper, the price of yellow kraft paper is the lowest.

(3) White Card Paper Bag

A paper bag made of white card paper is a superlative paper gift bag. White card paper is firm and thick, with high stiffness, bursting resistance and smoothness, and the paper surface is flat. The commonly used thickness is 210-300 grams of white card paper, and the most used is 230 white card paper. The paper bag printed on white card paper is full of color and the texture of the paper is also very good, which is your first choice for customization. Planners generally use this paper shopping bag for high-end clothing or merchandise. White card paper bags are the most expensive type of paper bags.

(4) Special Paper Bag

In addition to the above paper materials, there is also a paper material being used to make paper bag, called special paper. Special paper has color and pattern once finished. No need printing color.

Advantages and Disadvantages of Special Paper and Coated Paper

As mentioned above, coated paper and special paper are mostly used to make paper shopping bags. Here we discuss about difference between them when they are used to make paper bag, and their advantage and disadvantage.

(1) Commonly Used Coated Paper Material

1.1n terms of time and cost, these paper materials have the advantage of liquidity in the market with the same process technology, which means that they can be bought at any time.

1.2In terms of appearance, because many paper bags on the market are already made of these materials, it is a relatively tired aesthetic for consumers. Even if the craftsmanship is outstanding, it is still not creative and attractive.

1.3In terms of cost effectiveness, the cost of paper bags will not be particularly high by using these common paper material. Under the same process, these ordinary papers can save more than 40% of the material cost.

(2) Less-Used Special Paper Material

2.1In terms of time and cost, no matter what the craftsmanship is, the material of the special paper itself is not in circulation. If you need to customize a batch of special paper, it will take as little as 5 days, or more than a week, much longer than using common paper material.

2.2In terms of appearance, because of some special pretreatment processes of special paper, or some embellishments with two eyes, the whole paper bag will look different from the visual impact, like pearl paper, which has a shining photoelectric, tactile paper like a star. It has a different touch and can improve the grade of the brand.

2.3From the perspective of cost effectiveness, compared with the material cost of ordinary paper, special paper can be said to have no advantages, so it is often at least 30% more expensive than other common paper materials in the same period, because it has a pretreatment process.

From the above comparisons, I believe everyone can see that if it is in a hurry, it is better for the paper bag factory to choose the materials commonly circulated in the market. If it is planned and ordered 1-2 months earlier, you can choose to attract Eye-catching special paper, as a surprise to consumers, may be more effective.

What are Paper Bags often used for?

The use of gift paper bags in the packaging industry is very extensive and important, because now the main gifts need outer packaging. And simple, exquisite and beautiful gift paper bags have become the current fashion trend. Different gifts have different packaging. Paper bags have brought us a lot of help in our lives. Not only are they environmentally friendly and recyclable, but their use value is far from wrapping the plastic bags we used before. And paper bags are degradable and safe at the same time. Widely used in different industries.

The paper bag can be used in holiday gifts and business gifts as a paper gift bag, and it can reflect the etiquette of interpersonal communication. Since ancient times in our country, it has been passed down with rituals. There are many aspects of etiquette, including table etiquette, reception etiquette, social etiquette, family etiquette, etc. Different etiquette is suitable for different occasions. But when interacting with people, giving gifts to each other is not only required for social etiquette, but also for emotional communication between people. Gifts can not only increase the communication of feelings between people, but also serve as a bridge of connection.

Paper bags can also be used in wedding gift packaging. Gift paper bags can further enhance the festive atmosphere of weddings. Now more and more wedding organizers have prepared various styles of festive gift paper bags. These gift paper bags are used to package wedding candy and happy fruit to the guests who come to the banquet. This kind of paper gift bag at the wedding can increase the lively atmosphere of the wedding and the taste and status of the organizer. It is a very popular packaging method.

Paper bags can also be used in cosmetic packaging. Gift paper bags can better reflect the noble and high-grade cosmetics. We see cosmetics of all brands and effects in stores. What girl doesn't love beauty? If these cosmetics are packaged in a beautiful gift paper bag, it can not only enhance the brand-name effect of cosmetics, but also improve the grade of cosmetics and create more considerable profits for merchants.

Besides, paper bags are widely used in supermarket, coffee shop, etc.

Advantage of Paper Bags

Looking at the current market, with the multi-faceted environmental protection policy, the market for paper bags has been completely opened, and the use of paper bags has become more and more extensive. What advantages does it have over plastic bags? Today, Huaxin paper bag factory will take you to know the advantages of paper bags.

(1) Economy Feature

Many consumers may have such a misunderstanding that the paper bag looks taller and bigger, and the price is definitely more expensive than the plastic bag, so they are reluctant to use it. In fact, paper bags are more economical and cheaper than plastic bags. Why? Because plastic bags can only be used once, and the number of uses is extremely limited, while paper bags can be used many times, and paper bags are easier to print patterns and the color expression is more vivid. In this way, the paper bag is more economical, and its publicity and promotion effect is more obvious.

(2) Firmness Feature

Everyone knows that the general traditional plastic shopping bag is easy to break, and if you want to make it stronger, it will inevitably increase its production cost. Paper bags are a good solution to this problem. Because of their toughness, wear resistance, and durability, higher-grade paper bags are not only durable, but also waterproof, feel good, and have beautiful appearance. Although the price is more expensive than traditional plastic bags, its function value is far more than plastic bags.

(3) Advertising Feature

It is a major feature of paper shopping bags to have an advertising role. The printing color of the portable paper bag is brighter, the theme it expresses is clearer, and it is firm and durable. It is simply a "flowing advertising bag". The publicity effect of the company is far greater than that of traditional plastic bags.

(4) Environmentally Friendly Feature

The paper bag has high toughness, wear resistance and durability, and is environmentally friendly, which will not cause damage to the environment, greatly reducing the pressure on the transformation of human domestic waste. Modern people's awareness of environmental protection is becoming stronger and stronger, and the use of paper bags is only increasing, which is a good choice for people to shop.

Is it necessary to customize a paper bag?

When it comes to paper bags, we are not unfamiliar, they are a kind of packaging commonly used in our daily life. But when it comes to the customized paper bags, everyone will definitely ask, why do paper bags need to be customized? Can mass-produced paper bags be used? What is the difference between customized paper bags and ordinary paper bags? Here we will briefly discuss this issue.

Brand marketing has never been a simple matter. There are many preparations for product advertisements, tasting, experience, customer feedback, display, etc. Every point needs to be done well to ensure that your products are in the hearts of customers. As one of the important means of displaying product packaging, paper bags play a very important role in the entire marketing process. However, the popular paper bag  cannot bring out the characteristics of the product and the outstanding of the brand, so the dealer will consider making a unique paper packaging bag for the product, and use this special packaging to set off the difference between the product and other products, in order to attract consumers. After all, market changes are minute by minute. Whether it is previous TV advertisements or current offline promotions, one theme is inseparable, and that is to increase sales. The customization of paper bags can solve this problem to a large extent, so that consumers will remember them once they are used.

The paper bags customization can enhance the customer's sense of experience. The customized paper bags can be satisfied both from the size of the product or from the psychological needs of customers. However, the size and design of the public paper bags are the same, which cannot meet customers’ need. The customized paper shopping bags can be operated according to the specific situation, which can well solve the problem of customer needs, and consumers will also buy products because the design of the size, style, etc. of the paper bags matches their own needs.

The customization of paper bags can play a publicity effect, therefore, it is necessary to establish a corporate brand during printing and penetrate the role of consumer purchases. When designing a paper bag, pay attention to the same style as the product. The customized style of the paper bag can be distinguished from other paper bag designs. Attention should be paid to the appearance of novel styles, because nowadays people are curious about novel objects, to use the curiosity of consumers to promote them to appreciate the product, so as to deepen the impression of the product, and then stimulate her to buy the product. If the designed paper bag is popular, it will not attract the attention of consumers, so it will not achieve the purpose of promoting sales. The customized material of the paper bag should also be mainly green and environmentally friendly, so as to avoid wasting resources.